FullStory Brand Assets

These guidelines will help you determine the best way to present our brand.

In writing

When written, the "F" in FullStory is always capitalized, as is the "S". To help you remember, this treatment is broadly known as CamelCase.


I like the "o" in FullStory. Does it have any meaning?

Yes, actually. That "o" is a subtle nod to the user-centered philosophy that FullStory brings to product decisions. Visually speaking, it's an abstracted side silhouette of a human head. That's what FullStory is all about: Letting empathy for actual humans drive product design decisions. Read more about this in our Acceptable Use Policy.