Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Customer Story

CINC increases conversions and reduces churn in mobile app experiences with DXI

CINC easily finds and fixes mobile issues and gains context for complex support issues with FullStory.

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FullStory Engineering Blog

Technical program management: Why we started a TPM team at FullStory

The Technical Program Manager is responsible for building and operating high-impact, cross-functional programs that span the entire organization.

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Guide

Finding signals through the noise

Transform user behavior data into over a dozen preconfigured signals to find key user engagement trends.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Customer Story

Sendoso provides specialized support and innovates 
new features with FullStory

When a user experiences a problem, the Sendoso team can watch their session in FullStory to understand if the problem is a bug or user error.

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FullStory Engineering Blog

Easing component discovery with our babel annotate React plugin

With our babel plugin, you can identify page elements for end-to-end testing and understand user behavior while protecting privacy in your React apps.

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Guide

Comparison guide: Product analytics and digital experience intelligence

Do you need product analytics or digital experience intelligence? Explore your options in this report.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Customer Story

Thomas powers better digital experience with integrated technologies and a robust A/B testing program

FullStory has been a critical tool in helping Thomas adopt a user-focused mindset, rather than making opinion-based decisions.

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