Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Creating delight: An ecommerce optimization guide

Get proven best practices to optimize each stage of your ecommerce sales funnel in this guide.

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Blog Post

Give the gift of smooth shopping

For a successful holiday season, preparation is key. Here are a few ways you can head off the inevitable holiday crunch.

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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FullStory Culture Blog

How we create space to listen and align at FullStory

At the beginning of each quarter, we step back from our day-to-day work to reflect and re-energize with Listening & Alignment Week.

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FullStory Engineering Blog

Harmonizing the build with Bazel: Part 2

Build architecture challenges we face at FullStory as we grow and how Bazel helps us solve them, part two.

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The DXI prep guide for the 2022 holiday season

Use this guide to ensure your ecomm site is ready for the most wonderful—and busiest—time of the year.

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The power of data-driven experimentation with FullStory, Optimizely, and LexisNexis

How industry leaders are fine-tuning their efforts across digital touchpoints, including mobile apps.

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The Total Economic Impact (TEI) of FullStory

The Total Economic Impact of FullStory's Digital Experience Analytics Platform

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Blog Post

How complete data powers better GenAI models (and why nothing less will do)

How FullStory gives you the most complete digital experience data foundation to power your GenAI models.

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