Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Creating delight: An ecommerce optimization guide
Get proven best practices to optimize each stage of your ecommerce sales funnel in this guide.

Give the gift of smooth shopping
For a successful holiday season, preparation is key. Here are a few ways you can head off the inevitable holiday crunch.

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform
By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

How we create space to listen and align at FullStory
At the beginning of each quarter, we step back from our day-to-day work to reflect and re-energize with Listening & Alignment Week.
Harmonizing the build with Bazel: Part 2
Build architecture challenges we face at FullStory as we grow and how Bazel helps us solve them, part two.

The DXI prep guide for the 2022 holiday season
Use this guide to ensure your ecomm site is ready for the most wonderful—and busiest—time of the year.

The power of data-driven experimentation with FullStory, Optimizely, and LexisNexis
How industry leaders are fine-tuning their efforts across digital touchpoints, including mobile apps.

The Total Economic Impact (TEI) of FullStory
The Total Economic Impact of FullStory's Digital Experience Analytics Platform

How complete data powers better GenAI models (and why nothing less will do)
How FullStory gives you the most complete digital experience data foundation to power your GenAI models.