Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

Heatmaps for the holidays: 3 ways to use heatmaps to prep for the busiest season of online shopping
We’ve made some recent upgrades to heatmaps in FullStory to keep your sleigh running on schedule.

3 ways we help our ecomm customers prepare for the holiday season
Holiday prep needs to be fine-tuned well ahead of the actual shopping season. Here are 3 ways to optimize your DXI set up before the rush.

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers
In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

7 ways leading ecommerce brands stay agile
Experts share 7 key trends among retailers who have successfully navigated the pandemic’s challenges.

Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.

The Experience Quality Index: 3 elements of a memorable user experience
The Experience Quality Index outlines the three must-haves for an exceptional digital experience: Value, Ease of Use, and Delight.

How to monitor and optimize your website for Google’s Page Experience ranking
Everything you need to know about the Google Page Experience signal and how FullStory helps keep your site up to speed.

Product analytics is science, and autocapture is a catalyst. Here’s why.
FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.