Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

3 digital experience fallacies and how DXI-ready companies break them down
Learn three fallacies—and data-driven antidotes—to transform poorly performing sites into an experience that customers will love.

New kids on the block: Meet the DXI engineers
BazaarVoice’s Sorcha McNamee answers all your questions about the Digital Experience Intelligence engineer role.

How DXI-ready teams connect the dots between metrics and revenue
Learn how enterprise organizations can connect the dots between metrics and revenue using Digital Experience Intelligence.

Don’t outgrow your DX tech
Learn tips for choosing digital experience technology that can meet your business’s needs as it grows and evolves.

3 ways FullStory prioritizes privacy and protects your customers
FullStory’s Digital Experience Intelligence (DXI) platform helps companies walk the line between UX improvement and privacy—with confidence.
5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.

Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
Interviewing product designers? Ask these 8 questions
Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.