Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
5 experimentation strategy tips for an unpredictable future
Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.

Why teams need both DXI and Google Analytics
Why would a team would need DXI when they already have a fully-baked Google Analytics implementation? Read on to find out.

Project vs. product thinking: Why you need both to succeed
Learn the differences between these two types of thinking and how product teams can leverage them to create better user experiences.

Democratizing cloud cost data to empower product teams
Part I of a series about how FullStory’s Technical Program Management team created and operationalized a cloud cost management program.
5 user experience optimizations for the best holiday season ever
What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience.
How engineers can quantify the value of their work
How can engineers show the value of web development work for executive and leadership stakeholders? Find out.

5 ecommerce strategy tips for an increasingly online world
Ecommerce is the new way people buy just about everything—and it’s not going away. Learn how online retail teams can maximize growth.

Open sourcing our Google Cloud Emulators
FullStory open sources Google Bigtable and Storage emulators with persistence. Here's why you should use emulators in your local stack.

The customer escalation abstraction layer
Are you fixing the wrong bugs? You may have a leaky customer abstraction layer. Learn how FullStory keeps engineering teams focused on the customer.