Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Presenting the amazing analytics theater
The point of analysis is to turn complexity into actionable insights. What happens when "insights" in graphs and metrics signal insights with no use?
SCARF: Your one word, brain-based model for motivation
What motivates your users and how do they respond to rewards and threats at a subconscious level? Here's a brain-based model you can use for products.
The full story on conversion funnel analysis
A funnel tool for web analytics able to generate path analysis on the fly based on events and user attributes in any linear or non-linear order.
Search and segment FullStory sessions—Replay what matters most
Search and segment session recordings based on users, interactions, or events in FullStory to filter your analysis to the results that matter most.
Put a face to the problem: personalized video customer support
What if you could scale the personalized help from customer support? Wistia's CEO shares how to use video to take support solutions from one to many.
Your users' desire paths pave the way to better digital experiences
Desire paths are more than shortcuts. They're opportunities created by users to improve products, design, and UX.