Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Product analytics is science, and autocapture is a catalyst. Here’s why.
FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers
In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

New kids on the block: Meet the DXI engineers
BazaarVoice’s Sorcha McNamee answers all your questions about the Digital Experience Intelligence engineer role.

How DXI-ready teams connect the dots between metrics and revenue
Learn how enterprise organizations can connect the dots between metrics and revenue using Digital Experience Intelligence.

Don’t outgrow your DX tech
Learn tips for choosing digital experience technology that can meet your business’s needs as it grows and evolves.

3 ways FullStory prioritizes privacy and protects your customers
FullStory’s Digital Experience Intelligence (DXI) platform helps companies walk the line between UX improvement and privacy—with confidence.

5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.

Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.