What can elephants, milkshakes, and 4,000 fighter pilots teach us about ecommerce product management?
When it comes to the digital shopping experience, today’s always-online customer expects nothing less than perfection. That’s why as an ecommerce product manager, having an efficient and effective process that builds a delightful online shopping experience is critical.
In this short collection of stories, you’ll find insights and immediate applications to improve your ecomm PM process, including:
A framework for turning customer problems into eComm product solutions
Why product teams are blind to the limitations of cross-team communication
How quantitative analysis can result in the “flaw of averages”