Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.
Product roadmap alignment and buy-in: Tips for product managers
Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Aligning systems with Digital Experience Intelligence
By adding agility to your tech toolkit, best-in-class DXI platforms reveal your biggest digital experience opportunities while uniting siloed teams.
8 website heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
The death of identity: Knowing your customer in the age of data privacy
As privacy demands grow, businesses have the chance to rethink their relationship with customer data to focus on first-party and behavioral data.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.