Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

The death of identity: Knowing your customer in the age of data privacy
As privacy demands grow, businesses have the chance to rethink their relationship with customer data to focus on first-party and behavioral data.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
How two Canadian retailers powered growth with DXI
Digital experience isn’t a local phenomenon. Learn how these leading retailers improved their ecommerce experience.

Striking a balance between product management and customer advocacy
Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.

10 tips to run a successful conversion audit
Discover how Digital Experience Intelligence tools help marketing teams optimize their site or mobile app's conversion.

How to use desire paths to amplify digital experience
Architects and planners use desire paths to map how in-person spaces are used. Find out how DXI can do the same for your digital users.

Bionics that foster career development at scale
A regular rhythm of business strategy that all employees can see and follow along with provides structured opportunities for growth and challenge.

FullStory's Series D accelerates investment in Digital Experience Intelligence
Today marks a major milestone for FullStory: closing our Series D funding round of a little over $100 million, resulting in a $1.8 billion valuation.

5 expert insights for a better ecommerce site experience
Digital pros from three leading retailers share their best practices for building better ecommerce experiences.