Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead
Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

Automate customer-centricity with FullStory + Tray.io
Announcing FullStory's new partnership with leading general automation platform, Tray.io.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.

Thomas makes moves mid-crisis to connect critical industrial suppliers to buyers using FullStory + Optimizely
How this marketplace for industrial buyers and suppliers adjusted their digital experience quickly to meet needs during the COVID crisis.

Fullstory crosses the pond, expands to Europe
With a growing global customer base and expanding network of European partners, we are officially crossing the pond—and we couldn't be more excited.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.

Pivoting in crisis: How to deliver value to your customers right now and drive long-term loyalty
How can brands pivot quickly to meet changing customer needs? Here's a simple step-by-step process with actionable tips.

FullStory webhooks: Go from digital experience data to action in real time
With FullStory's webhooks, you can turn digital experience insights into timely notifications to take action.