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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

The Good and Bad of Product Friction

Learn how to identify product friction, solve for different types, and why it's not always a bad thing.

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Blog Post

How teams can develop product metrics and KPIs

Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis.

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Blog Post

Why you should optimize customer support for queue-based performance

Optimize your customer support organization and create happier support professionals, more loyal customers, and a better quality product.

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Blog Post

The map is not the territory for digital product experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight.

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Blog Post

How FullStory enhances Salesforce and deepens customer insights

FullStory works with Salesforce to support customers more efficiently and drive customer success through shared understanding. Find out how.

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Blog Post

We got new investors! (Now, let's get back to work)

We just announced our Series C funding, led by Stripes, for $32 million. We're taking this moment to reflect and share more about our future.

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Blog Post

Presenting the amazing analytics theater

The point of analysis is to turn complexity into actionable insights. What happens when "insights" in graphs and metrics signal insights with no use?

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Blog Post

Could empathy be the secret to happier customers and higher profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love.

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Blog Post

Jane looks to FullStory to fashion a seamless online experience

How Jane's eCommerce team uses insights from FullStory to understand and improve the customer experience online. "It's critical."

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