Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
The Good and Bad of Product Friction
Learn how to identify product friction, solve for different types, and why it's not always a bad thing.
How teams can develop product metrics and KPIs
Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis.
Why you should optimize customer support for queue-based performance
Optimize your customer support organization and create happier support professionals, more loyal customers, and a better quality product.
The map is not the territory for digital product experiences
What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight.
How FullStory enhances Salesforce and deepens customer insights
FullStory works with Salesforce to support customers more efficiently and drive customer success through shared understanding. Find out how.
We got new investors! (Now, let's get back to work)
We just announced our Series C funding, led by Stripes, for $32 million. We're taking this moment to reflect and share more about our future.
Presenting the amazing analytics theater
The point of analysis is to turn complexity into actionable insights. What happens when "insights" in graphs and metrics signal insights with no use?
Could empathy be the secret to happier customers and higher profits?
Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love.
Jane looks to FullStory to fashion a seamless online experience
How Jane's eCommerce team uses insights from FullStory to understand and improve the customer experience online. "It's critical."