Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

5 experimentation strategies for the new normal
In this guide, learn actionable ways teams can lean into experimentation and thrive despite obstacles.
Watch | 5 habits of successful product-led companies
Tips from leaders at FullStory and Pendo

Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.

Jumbo Interactive saves tens of thousands of dollars by identifying critical bug fixes using FullStory
An open letter to our community
FullStory stands in solidarity with the Black community. Black lives matter. Period. End of story.
Harmonizing the build with Bazel: Part 1
Build architecture challenges we face at FullStory as we grow and how Bazel helps us solve them.

Performance as a feature: How to evaluate the speed and reliability of your digital experience platform
Ready to embark on digital experience optimization? Find out why speed and reliability matter.
Watch | How to build an empathy-based, data-backed customer journey map
Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.

How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.