Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.

Fix bugs ten times faster with the Marker.io integration
This is a guest post by Gary Gaspar of Marker.io, a visual bug reporting tool for websites. Their team has released an integration with FullStory.

7 ways leading ecommerce brands stay agile
Experts share 7 key trends among retailers who have successfully navigated the pandemic’s challenges.

Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.

Why teams need both DXI and Google Optimize
How Digital Experience Intelligence and Google Optimize work together, and how you can use them to improve your website’s results.

How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.

Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

3 signs your company's digital transformation is on the right track
What are the components of a company that’s ready to accelerate digital experience? Find the 3 traits of Digital Experience Intelligence-readiness.

14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.

14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.

The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.