Resources

Tips, tutorials, guides, and product insights from Fullstory experts

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Try this two-part framework for product management career success

Learn to build your personalized career development rubric, and how to apply it to find the perfect product management role for you.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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5 rapid-fire A/B testing tactics for digital experience

A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

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Product roadmap alignment and buy-in: Tips for product managers

Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.

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Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Best practices for enhancing digital experience with analytics | Qualtrics

Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

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Qualitative vs. quantitative data in research: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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FullStory heatmap example
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The 15 top UI design tools to create great designs

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

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