Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
5 quick ecommerce insights from retailX
Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.

Democratizing cloud cost data to empower product teams
Part I of a series about how FullStory’s Technical Program Management team created and operationalized a cloud cost management program.
5 user experience optimizations for the best holiday season ever
What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience.
How engineers can quantify the value of their work
How can engineers show the value of web development work for executive and leadership stakeholders? Find out.
Conducting attribution surveys without disrupting user experience
Knowing where customers come from can help teams optimize channels. Here's how we used DXI to understand our own attribution.
5 experimentation strategy tips for an unpredictable future
Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.

How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

Why teams need both DXI and Google Analytics
Why would a team would need DXI when they already have a fully-baked Google Analytics implementation? Read on to find out.
4 things you need to know about mobile Digital Experience Intelligence
Learn how to choose a Digital Experience Intelligence platform for your mobile product.