Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
4 ways to improve your holiday shopping experience, according to consumers
We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.
The death of identity: Knowing your customer in the age of data privacy
As privacy demands grow, businesses have the chance to rethink their relationship with customer data to focus on first-party and behavioral data.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
When great culture meets great code: How FullStory’s team accelerates the Flywheel
At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.
What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.
How two Canadian retailers powered growth with DXI
Digital experience isn’t a local phenomenon. Learn how these leading retailers improved their ecommerce experience.
Leveling up your mobile experience design
Your ability to connect with customers today and tomorrow is intertwined with your ability to provide an ideal mobile customer experience. Here's why.
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.
The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.