Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Aligning systems with Digital Experience Intelligence

By adding agility to your tech toolkit, best-in-class DXI platforms reveal your biggest digital experience opportunities while uniting siloed teams.

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8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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4 ways to improve your holiday shopping experience, according to consumers

We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.

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The death of identity: Knowing your customer in the age of data privacy

As privacy demands grow, businesses have the chance to rethink their relationship with customer data to focus on first-party and behavioral data.

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Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Best practices for enhancing digital experience with analytics | Qualtrics

Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

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Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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When great culture meets great code: How FullStory’s team accelerates the Flywheel

At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.

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What you need to know about data quality and DXI

Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.

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