Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead
Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

Automate customer-centricity with FullStory + Tray.io
Announcing FullStory's new partnership with leading general automation platform, Tray.io.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.

Thomas makes moves mid-crisis to connect critical industrial suppliers to buyers using FullStory + Optimizely
How this marketplace for industrial buyers and suppliers adjusted their digital experience quickly to meet needs during the COVID crisis.

Fullstory crosses the pond, expands to Europe
With a growing global customer base and expanding network of European partners, we are officially crossing the pond—and we couldn't be more excited.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.

Pivoting in crisis: How to deliver value to your customers right now and drive long-term loyalty
How can brands pivot quickly to meet changing customer needs? Here's a simple step-by-step process with actionable tips.

FullStory webhooks: Go from digital experience data to action in real time
With FullStory's webhooks, you can turn digital experience insights into timely notifications to take action.

User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.