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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post
Blog Post

How teams can develop product metrics and KPIs

Learn about "North Star Metrics," the best tools to gather and understand product metrics, and how to better serve customers with data analysis.

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Blog Post

Why you should optimize customer support for queue-based performance

Optimize your customer support organization and create happier support professionals, more loyal customers, and a better quality product.

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Blog Post

The map is not the territory for digital product experiences

What do maps have to do with digital product analytics? With growing products and complex metrics to monitor, it's easy to lose sight.

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Blog Post

How FullStory enhances Salesforce and deepens customer insights

FullStory works with Salesforce to support customers more efficiently and drive customer success through shared understanding. Find out how.

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Blog Post

We got new investors! (Now, let's get back to work)

We just announced our Series C funding, led by Stripes, for $32 million. We're taking this moment to reflect and share more about our future.

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Blog Post

Presenting the amazing analytics theater

The point of analysis is to turn complexity into actionable insights. What happens when "insights" in graphs and metrics signal insights with no use?

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Blog Post

Could empathy be the secret to happier customers and higher profits?

Empathy is more than a feel-good word for connecting with others—it's the key to building digital products and experiences customers love.

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Blog Post

Jane looks to FullStory to fashion a seamless online experience

How Jane's eCommerce team uses insights from FullStory to understand and improve the customer experience online. "It's critical."

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Blog Post

3 steps to build bionics at your company

What's bionics at FullStory? It's deploying technology and efficient workflows to amplify the power of your workforce, leading to happier employees.

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Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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FullStory heatmap example
Blog Post

The 15 top UI design tools to create great designs

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

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Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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