Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

The hidden costs of choosing the wrong analytics tool
Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.

To improve UX, you have to speak the customer’s language
FullStory helped SpanishDict improve the user experience (UX) by revealing how users actually interacted with the product on mobile.

Customer frustration explained: see your top rage and dead clicks
Know at a glance the top places customers get frustrated on your web site or app with FullStory’s Top Rage clicks and Dead clicks.

How we helped AWeber tap Into the mind of the mobile user
See how FullStory provides quantitative and qualitative data to improve your conversion metrics.

How FullStory helps TravelPerk give first-class customer service
Solving UX problems, going live with customer support, and finding the bugs that hurt Net Promoter Scores.

6 custom segments for SaaS-y FullStorians
Segment your FullStory user sessions with search to drive marketing, sales, feature engagement, fixing errors, and more.

Marketing with the Jobs to Be Done framework
The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.

How Wistia’s growth team uses FullStory to run experiments
How Fullstory can help after you launch, to keep developing — with real, live feedback from actual customers.

How FullStory helps Shortcut save time
The Shortcut team shares with us how FullStory session replay is used to diagnose bugs quickly and solve issues around design.

User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.