Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
The full story on conversion funnel analysis
A funnel tool for web analytics able to generate path analysis on the fly based on events and user attributes in any linear or non-linear order.
Structured Wrongness with the Suck Less Cycle
Software development is so malleable, it's easy for teams to slide into the chaos of possibility. That's why we developed a framework to keep focus.
Get clarity on marketing attribution (without harming user experience)
Marketing attribution is hard: first-click, last-click, indirect referrals, offline-to-online, and word-of-mouth. How do you connect the dots?
Wherefore art thou, usability testing?
User testers for hire lack the intrinsic motivations of real, actual users. What if there was a better way?
Record and Playback vs. Session Replay—what's the difference?
Record and Playback and Session Replay sound similar but differ greatly. It's important to understand their uses, plus the benefits and trade-offs.
Graph active user trends by Segment and Search
Graph active user analytics—Monthy, Weekly, and Daily Active Users—for any Segment or Search in FullStory across whatever time required.
The 7 causes of bad user experiences
What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.
Lessons from Google: How code reviews build company culture
What are code reviews, and why are they important to FullStory's culture? Learn how this tradition benefits employees and customers alike.
Shopify improves their help center with Session Replay
Help centers are scary—users need answers that solve their problems quickly. Shopify improves the user experience by using FullStory and Optimizely.
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.