Check Your Assumptions: How to Improve Your Product Without Forgetting About Your Users

Product marketing leaders from Appcues and FullStory discuss how to use actual user sessions to validate your product opportunities and ensure you’re making the right improvements with conversion experiments.

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What's Covered

Topics discussed in this webinar include:

  • Identify product opportunities with analytics, and verify them with REAL user sessions
  • Take action on points of friction and conversion opportunities by leveraging your product
  • Confirm you’ve actually solved user problems by watching your new path in action