Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

How Endeavour Group uses FullStory to amplify the omnichannel customer experience
A Q&A with CX Product Manager at Australia’s Endeavour Group on using FullStory to map the omnichannel customer experience.

Finding the CX happiness factor with Endeavour Group
Learn about Endeavour Group's mission to create stellar customer experiences with DXI.

Infographic: How online shopping habits are changing in 2022
A peek at our survey of over 1500 consumers on their shopping habits, plans, and frustrations in 2022.

How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.

Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

Heatmaps for the holidays: 3 ways to use heatmaps to prep for the busiest season of online shopping
We’ve made some recent upgrades to heatmaps in FullStory to keep your sleigh running on schedule.

3 ways we help our ecomm customers prepare for the holiday season
Holiday prep needs to be fine-tuned well ahead of the actual shopping season. Here are 3 ways to optimize your DXI set up before the rush.