Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Filter by Role
Ecommerce & Retail
Filter by Type
Blog Post

How Endeavour Group uses FullStory to amplify the omnichannel customer experience

A Q&A with CX Product Manager at Australia’s Endeavour Group on using FullStory to map the omnichannel customer experience.

Read the post

Finding the CX happiness factor with Endeavour Group

Learn about Endeavour Group's mission to create stellar customer experiences with DXI.

Watch the video

Infographic: How online shopping habits are changing in 2022

A peek at our survey of over 1500 consumers on their shopping habits, plans, and frustrations in 2022.

Read the report
A completed customer journey map
Blog Post

How to create a customer journey map

Map out how your customers navigate your website or app—and determine where you need to improve.

Read the post
Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Read the post
Blog Post

Holiday code freezes: Unwrapping the pros and cons

Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

Read the post
A dashboard in the FullStory app showing session replay metrics and rage clicks
Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

Start learning
Blog Post

Heatmaps for the holidays: 3 ways to use heatmaps to prep for the busiest season of online shopping

We’ve made some recent upgrades to heatmaps in FullStory to keep your sleigh running on schedule.

Read the post
Blog Post

3 ways we help our ecomm customers prepare for the holiday season

Holiday prep needs to be fine-tuned well ahead of the actual shopping season. Here are 3 ways to optimize your DXI set up before the rush.

Read the post

Stay up to date with FullStory by signing up for our newsletter.