Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

How to use FullStory to prepare for the 2020 holiday shopping season
Assess your 2020 holiday strategy and make sure you are getting the most out of FullStory.
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.
Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead
Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.

Thomas makes moves mid-crisis to connect critical industrial suppliers to buyers using FullStory + Optimizely
How this marketplace for industrial buyers and suppliers adjusted their digital experience quickly to meet needs during the COVID crisis.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.
The qualitative + quantitative digital experience flywheel
Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow.

TrueCar boosts engagement and increases conversions with FullStory
Learn how TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements and boost key KPIs.