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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Report

The state of digital shopping 2021

Findings from a 2021 holiday survey conducted by FullStory

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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Customer Story

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

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Blog Post

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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Blog Post

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

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Blog Post

5 quick ecommerce insights from retailX

Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.

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Blog Post

5 experimentation strategy tips for an unpredictable future

Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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