Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
4 ways to improve your holiday shopping experience, according to consumers
We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.