Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
The state of digital shopping 2021
Findings from a 2021 holiday survey conducted by FullStory
The state of digital shopping 2021
Findings from a 2021 holiday survey conducted by FullStory
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.