Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Report

Consumer survey: The state of digital shopping 2022

Learn how shopping habits are changing, how responses compare to last year, and how retailers can adapt.

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Video

Fight for Curiosity — Evan Michner, Head of Product

World-class teams are driven by curiosity – constantly searching for sparks that drive their product.

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Guide

The DXI prep guide for the 2022 holiday season

Use this guide to ensure your ecomm site is ready for the most wonderful—and busiest—time of the year.

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Digital experience analytics in the FullStory app
Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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Conversion rates as shown in the FullStory app.
Deep Dive

What is a conversion funnel? The complete guide

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

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Mobile app analytics in the FullStory app
Deep Dive

What is mobile analytics? The complete guide

Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

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Customer Story

Riachuelo resolves systemic bugs for a seamless checkout process with FullStory

Explore how Riachuelo finds valuable customer behavior insights with Digital Experience Intelligence.

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Blog Post

Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers

In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.

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Form abandonment symbol
Blog Post

Form abandonment: How to avoid it and increase your conversion rates

Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.

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