Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
7 ways leading ecommerce brands stay agile
Experts share 7 key trends among retailers who have successfully navigated the pandemic’s challenges.
The 8 mobile metrics high-performing teams must track
Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.