Resources

Tips, tutorials, guides, and product insights from Fullstory experts

Filter by Role
Ecommerce & Retail
Filter by Type
Blog Post

The top 5 behavioral metrics data-driven leaders should prioritize

Discover 5 key metrics for leaders: session time, scroll depth, click patterns, and bounce rates to boost user experience and engagement.

Read the post
Deep Dive

Uncovering user friction with insights from Fullstory's Irv Salisbury

Insights into application improvement from a Fullstory expert Irv Salisbury

Start learning
Report

Behavioral Insights 24: The Behavioral Data Index

Get a competitive edge when you leverage behavioral data.

Read the report
concept image for customer analytics
Deep Dive

What is customer analytics? Definition, types & examples

Explore customer analytics with our concise guide. Learn its definition, types, and impact on marketing and sales for increased revenue.

Start learning
Blog Post

What is data processing? Definition, steps & methods

Data processing is the series of operations performed on data to transform, analyze, and organize it into a useful format for further use.

Read the post
what is data enrichment - OG image
Blog Post

What is data enrichment? A complete overview

Explore the fundamentals of data enrichment, including its benefits, examples, and types, to enhance its application in business intelligence.

Read the post
Screenshot of Fullstory segments looking at rage clicks, allowing users to predict customer behavior.
Blog Post

The complete guide to data segmentation

Data segmentation organizes big data into targeted groups. This guide explains its benefits and implementation for improved marketing and insights.

Read the post

6 Hurdles of Modern Data Teams

A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges

Read more
Deep Dive

What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience. Our comprehensive guide provides the tools and knowledge to harness this power effectively.

Start learning