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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

Boost e-commerce revenue and sharpen your competitive advantage with DXI

How online retailers can boost retention and grow revenue in a world of decreasing brand loyalty.

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Image of guide cover and content page. Purple to blue gradient on cover with text Quiet Critics, Uncovering the hidden customers costing your brand a fortune.
Guide

Quiet Critics: Uncovering the hidden customers costing your brand a fortune

A guide to understanding the frustrated customers who don't leave feedback—and aren’t likely to return.

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Report

Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more

Explore some of the key findings from the TEI study conducted by Forrester Consulting.

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Blog Post

Consumer survey: 4 takeaways for German businesses

German consumers reveal what frustrates them when transacting online and how businesses can improve their DX to meet shopper expectations.

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Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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A conversion funnel in the FullStory app showing a 12% purchase rate
Deep Dive

What is marketing analytics? Tips, tricks, and getting started

Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

What is customer segmentation? And how can I use it to my advantage?

Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.

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Blog Post

10 conversion rate optimization best practices to better your bottom line

We break down some of the conversion rate optimization best practices that will help you scale.

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