Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Building the ideal ecommerce tech stack for growth
How to build an ecommerce stack that’s tailored to your business—and, more importantly, your customers.
Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform
By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
4 ways to improve your holiday shopping experience, according to consumers
We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.