Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Holiday code freezes: Unwrapping the pros and cons

Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

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Video

Why Digital Experience Intelligence works for retail teams

How leading online retailers use DXI to continuously optimize the digital customer experience.

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Guide

Infographic: 1600+ consumers speak out about online shopping habits

Learn what shoppers think about ecommerce versus in-person retail, and what companies can do to adapt.

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Blog Post

4 ways to improve your holiday shopping experience, according to consumers

We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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Customer Story

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

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