Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
Consumer survey: 4 things UK companies need to know
Consumers in the UK share how they feel about digital experiences and how they’re changing their spending habits in 2023.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
Consumer survey: 4 important findings for Australian companies
Our global consumer survey uncovers what Australians love—and hate—about digital experiences.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
Mammut increases conversions with customer-centric pathfinding design
Mammut proactively identifies and addresses issues that deter customer engagement with Digital Experience Intelligence from FullStory.
6 global spending trends to watch in 2023
A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.