Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
7 ways leading ecommerce brands stay agile
Experts share 7 key trends among retailers who have successfully navigated the pandemic’s challenges.
Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Building the ideal ecommerce tech stack for growth
How to build an ecommerce stack that’s tailored to your business—and, more importantly, your customers.
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences