Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

The state of digital shopping 2021
Findings from a 2021 holiday survey conducted by FullStory

Hudson’s Bay Company innovates its digital shopping experience with FullStory
With FullStory's DXI platform, product owners can now diagnose and prioritize issues based on real-time shopper interactions.

LuckyVitamin leverages FullStory to break down data silos and reduce time to resolution by 20%
FullStory offers the LuckyVitamin team much-needed qualitative context to bugs and digital experience errors via Session Replay capabilities.

The Total Economic Impact (TEI) of FullStory
The Total Economic Impact of FullStory's Digital Experience Analytics Platform

What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

Kogan.com prioritizes high-impact fixes and saves engineering time with DXI
Kogan.com prioritizes high-impact fixes and saves engineering time with DXI

Shoppers Drug Mart boosts registration rate and restructures its support flow using FullStory
With FullStory, Shoppers' support team can diagnose errors by viewing instant session recreations—and share sessions directly with dev teams.

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform
By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.