Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Report

The state of digital shopping 2021

Findings from a 2021 holiday survey conducted by FullStory

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Customer Story

Hudson’s Bay Company innovates its digital shopping experience with FullStory

With FullStory's DXI platform, product owners can now diagnose and prioritize issues based on real-time shopper interactions.

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Customer Story

LuckyVitamin leverages FullStory to break down data silos and reduce time to resolution by 20%

FullStory offers the LuckyVitamin team much-needed qualitative context to bugs and digital experience errors via Session Replay capabilities.

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Report

The Total Economic Impact (TEI) of FullStory

The Total Economic Impact of FullStory's Digital Experience Analytics Platform

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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Customer Story

Kogan.com prioritizes high-impact fixes and saves engineering time with DXI

Kogan.com prioritizes high-impact fixes and saves engineering time with DXI

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Customer Story

Shoppers Drug Mart boosts registration rate and restructures its support flow using FullStory

With FullStory, Shoppers' support team can diagnose errors by viewing instant session recreations—and share sessions directly with dev teams.

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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