Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
A step-by-step guide to conversion funnel optimization
Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.
Consumer survey: Global digital experience trends for 2023
Find out what makes your company’s digital experience win—or lose—customers.
How Endeavour Group uses FullStory to amplify the omnichannel customer experience
A Q&A with CX Product Manager at Australia’s Endeavour Group on using FullStory to map the omnichannel customer experience.
Finding the CX happiness factor with Endeavour Group
Learn about Endeavour Group's mission to create stellar customer experiences with DXI.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
Heatmaps for the holidays: 3 ways to use heatmaps to prep for the busiest season of online shopping
We’ve made some recent upgrades to heatmaps in FullStory to keep your sleigh running on schedule.