Resources

Tips, tutorials, guides, and product insights from Fullstory experts

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Funnel completion and drop-off in the past 30 days
Deep Dive

What is A/B testing? And why is it so important?

A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

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A conversion funnel
Blog Post

A step-by-step guide to conversion funnel optimization

Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.

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User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

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Report

Consumer survey: The industries that are nailing digital experiences (and which have room to grow)

Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

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Report

Consumer survey: Global digital experience trends for 2023

Find out what makes your company’s digital experience win—or lose—customers.

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Blog Post

How Endeavour Group uses Fullstory to amplify the omnichannel customer experience

A Q&A with CX Product Manager at Australia’s Endeavour Group on using Fullstory to map the omnichannel customer experience.

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Video

Finding the CX happiness factor with Endeavour Group

Learn about Endeavour Group's mission to create stellar customer experiences with DXI.

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A dashboard in the FullStory app showing session replay metrics and rage clicks
Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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Blog Post

Heatmaps for the holidays: 3 ways to use heatmaps to prep for the busiest season of online shopping

We’ve made some recent upgrades to heatmaps in Fullstory to keep your sleigh running on schedule.

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