Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
4 ways to improve your holiday shopping experience, according to consumers
We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
How Digital Experience Intelligence supercharges your tech stack
Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.
4 ways DXI helps globally dispersed teams
No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.
5 quick ecommerce insights from retailX
Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.
5 user experience optimizations for the best holiday season ever
What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience.
5 experimentation strategy tips for an unpredictable future
Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.