Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Black Friday recap: 3 ecommerce trends we noticed
How did retailers’ Digital Experience Intelligence fare during Black Friday 2021? See inside for high-level signals from FullStory data.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Holiday code freezes: Unwrapping the pros and cons
Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Building the ideal ecommerce tech stack for growth
How to build an ecommerce stack that’s tailored to your business—and, more importantly, your customers.
Why Digital Experience Intelligence works for retail teams
How leading online retailers use DXI to continuously optimize the digital customer experience.