Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Filter by Role
Ecommerce & Retail
Filter by Type
Blog Post

4 ways to improve your holiday shopping experience, according to consumers

We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.

Read the post
Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

Read the post
A person next to a chart graph
Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Read the post
Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

Read the post
Blog Post

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

Read the post
Blog Post

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

Read the post
Blog Post

5 quick ecommerce insights from retailX

Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.

Read the post
Blog Post

5 user experience optimizations for the best holiday season ever

What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience. 

Read the post
Blog Post

5 experimentation strategy tips for an unpredictable future

Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.

Read the post

Stay up to date with FullStory by signing up for our newsletter.