Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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Blog Post

3 ways web performance is critical for digital customer experience

When it comes to customer experience online, web performance is a critical for driving brand love, loyalty, and your business's bottom line.

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Blog Post

Why won't they click this button? Conversion audits for busy marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay.

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Blog Post

Shopify improves their help center with Session Replay

Help centers are scary—users need answers that solve their problems quickly. Shopify improves the user experience by using FullStory and Optimizely.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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