Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Customer Story

Finicity enhances customer experience and sensitive data management with FullStory

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Video

Fight for Curiosity — Evan Michner, Head of Product

World-class teams are driven by curiosity – constantly searching for sparks that drive their product.

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FullStory Spark

Nominate the people and teams behind your favorite digital experiences

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Digital experience analytics in the FullStory app
Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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Conversion rates as shown in the FullStory app.
Deep Dive

What is a conversion funnel? The complete guide

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

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Mobile app analytics in the FullStory app
Deep Dive

What is mobile analytics? The complete guide

Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

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Partner Day @ Spark

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Form abandonment symbol
Blog Post

Form abandonment: How to avoid it and increase your conversion rates

Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.

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Symbol indicating a confused user
Blog Post

What's a frustrated session? All you need to know for a better UX

Find out what a frustrated session is and how it impacts your website or app, and why you need to avoid them.

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