Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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A FullStory dashboard showing decreased conversion rates because of poor UI design.
Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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Blue ripples
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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An icon indicating a dead click.
Blog Post

What is a dead click? How to find and fix dead clicks for better UX

Dead clicks or dead links occur when a web page or email address cannot be found. Learn more about dead clicks and how they can impact your business.

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An angry face from a rage click
Blog Post

What are rage clicks? How to identify and address them

Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.

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FullStory x Forrester. Webinar: Improve & Streamline Data Insights with DXI & Analytics Tools. Speakers: Kristen Newbold-Knipp, CMO, FullStory & Sam Somashekar, Principal Analyst, Forrester. Time. March 16, 10:30-11:15 AM ET.
Video

Webinar: 3 reasons why 2022 is the year to streamline your DX data insights

Why global digital experience leaders are improving and streamlining data insights.

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Blog Post

3 benefits of onboarding journey maps (and a 5-step approach to build one)

Here’s everything you need to know about using customer journey maps to create a new user experience that drives loyalty and retention.

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