Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
The 8 mobile metrics high-performing teams must track
Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
How online mortgage lenders can win the digital experience game
Four ways online mortgage lenders can make their digital experience stand out in the crowd, and how Digital Experience Intelligence helps.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.