Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
Jacaranda Finance improves conversion rates by 20% with FullStory
How Jacaranda, an Australia-based online loan service, improves the user experience, from application to customer support.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.
Consumer survey: Global digital experience trends for 2023
Find out what makes your company’s digital experience win—or lose—customers.
How DailyPay uses FullStory’s intelligence, integrations, and insights for better CX
Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.
The power of data-driven experimentation with FullStory, Optimizely, and LexisNexis
How industry leaders are fine-tuning their efforts across digital touchpoints, including mobile apps.