Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.
Investing in your digital experience matters: 3 takeaways from our consumer survey
We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.
Finance and insurance: 9 proven tips to build better digital experiences
Even for must-do tasks like managing finances and insurance online, customers will walk away from a poor digital experience.
Connect to Google Kubernetes with GCP credentials and pure Golang
A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.
How to master experience management in a digital world
What is experience management, why is it vital in our digital world, and what can you do today to start closing experience gaps at your company?
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.