Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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Blog Post

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

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Blog Post

Finance and insurance: 9 proven tips to build better digital experiences

Even for must-do tasks like managing finances and insurance online, customers will walk away from a poor digital experience.

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Blog Post

Connect to Google Kubernetes with GCP credentials and pure Golang

A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.

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Blog Post

How to master experience management in a digital world

What is experience management, why is it vital in our digital world, and what can you do today to start closing experience gaps at your company?

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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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