Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

Investing in your digital experience matters: 3 takeaways from our consumer survey
We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.
Finance and insurance: 9 proven tips to build better digital experiences
Even for must-do tasks like managing finances and insurance online, customers will walk away from a poor digital experience.
Connect to Google Kubernetes with GCP credentials and pure Golang
A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.

How to master experience management in a digital world
What is experience management, why is it vital in our digital world, and what can you do today to start closing experience gaps at your company?
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.