Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

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Blog Post

Connect to Google Kubernetes with GCP credentials and pure Golang

A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.

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An example website heatmap
Blog Post

The 4 potential problems with heatmap tools

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

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Blog Post

How many sessions do I actually need to watch?

How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.

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The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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