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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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Blog Post

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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Blog Post

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

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Blog Post

Finance and insurance: 9 proven tips to build better digital experiences

Even for must-do tasks like managing finances and insurance online, customers will walk away from a poor digital experience.

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Blog Post

Connect to Google Kubernetes with GCP credentials and pure Golang

A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.

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Blog Post

How to master experience management in a digital world

What is experience management, why is it vital in our digital world, and what can you do today to start closing experience gaps at your company?

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