Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
How Digital Experience Intelligence supercharges your tech stack
Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.
4 ways DXI helps globally dispersed teams
No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.
How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.
Investing in your digital experience matters: 3 takeaways from our consumer survey
We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.
Finance and insurance: 9 proven tips to build better digital experiences
Even for must-do tasks like managing finances and insurance online, customers will walk away from a poor digital experience.
Connect to Google Kubernetes with GCP credentials and pure Golang
A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.
How to master experience management in a digital world
What is experience management, why is it vital in our digital world, and what can you do today to start closing experience gaps at your company?