Resources

Tips, tutorials, guides, and product insights from Fullstory experts

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Guide

The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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Report

Gartner®, Hype Cycle™ for User Experience

Understand how product analytics supports UX as a core competency.

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Data for CX OG
Blog Post

Customer experience analytics: how to use data to improve CX

Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.

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Blog Post

User sessions: Definitions + how to track and analyze them

What exactly are user sessions, and how do you analyze them? Let us break down the answers to these questions and more.

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Customer journey tool header
Blog Post

Customer journey tools: Top rated and best available

Journey mapping tools help marketers identify pain points, tailor interfaces, and cultivate efficient, enjoyable experiences for customers.

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Image of guide cover and content page. Purple to blue gradient on cover with text Quiet Critics, Uncovering the hidden customers costing your brand a fortune.
Guide

Quiet Critics: Uncovering the hidden customers costing your brand a fortune

A guide to understanding the frustrated customers who don't leave feedback—and aren’t likely to return.

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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A conversion funnel in the FullStory app showing a 12% purchase rate
Deep Dive

What is marketing analytics? Tips, tricks, and getting started

Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.

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