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Blog Post

What is data processing? Definition, steps & methods

Data processing is the series of operations performed on data to transform, analyze, and organize it into a useful format for further use.

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what is data enrichment - OG image
Blog Post

What is data enrichment? A complete overview

Explore the fundamentals of data enrichment, including its benefits, examples, and types, to enhance its application in business intelligence.

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Screenshot of Fullstory segments looking at rage clicks, allowing users to predict customer behavior.
Blog Post

The complete guide to data segmentation

Data segmentation organizes big data into targeted groups. This guide explains its benefits and implementation for improved marketing and insights.

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6 Hurdles of Modern Data Teams

A field guide and workbook to help leaders prioritize and plan how to address the biggest challenges

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Deep Dive

What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience. Our comprehensive guide provides the tools and knowledge to harness this power effectively.

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The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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Gartner®, Hype Cycle™ for User Experience

Understand how product analytics supports UX as a core competency.

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Data for CX OG
Blog Post

Customer experience analytics: how to use data to improve CX

Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.

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Blog Post

User sessions: Definitions + how to track and analyze them

What exactly are user sessions, and how do you analyze them? Let us break down the answers to these questions and more.

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