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Tips, tutorials, guides, and product insights from Fullstory experts

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data in research: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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Blog Post

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

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Blog Post

Connect to Google Kubernetes with GCP credentials and pure Golang

A walk through of the Go code we used to allow GKE-hosted services to connect with external clusters using Google Service Account permissions.

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Blog Post

Reclaim revenue with high-impact user experience improvements

Revenue Opportunities is one of the latest improvements to Fullstory Conversions, available for all Enterprise plan customers.

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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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