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Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Guide

The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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Report

Gartner®, Hype Cycle™ for User Experience

Understand how product analytics supports UX as a core competency.

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Data for CX OG
Blog Post

How to use data analytics to improve customer experience

Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.

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Blog Post

User sessions: Definitions + how to track and analyze them

What exactly are user sessions, and how do you analyze them? Let us break down the answers to these questions and more.

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Customer journey tool header
Blog Post

Customer journey tools: Top rated and best available

Journey mapping tools help marketers identify pain points, tailor interfaces, and cultivate efficient, enjoyable experiences for customers.

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Report

EMEA: The state of digital experiences 2023

Get a complete look at digital customer experience trends for EMEA in 2023 and beyond.

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Image of guide cover and content page. Purple to blue gradient on cover with text Quiet Critics, Uncovering the hidden customers costing your brand a fortune.
Guide

Quiet Critics: Uncovering the hidden customers costing your brand a fortune

A guide to understanding the frustrated customers who don't leave feedback—and aren’t likely to return.

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Blog Post

Consumer survey: 4 takeaways for German businesses

German consumers reveal what frustrates them when transacting online and how businesses can improve their DX to meet shopper expectations.

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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