Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
10 conversion rate optimization best practices to better your bottom line
We break down some of the conversion rate optimization best practices that will help you scale.
What is a good bounce rate? And what’s a bad one?
A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
Consumer survey: Global digital experience trends for 2023
Find out what makes your company’s digital experience win—or lose—customers.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?