Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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An icon indicating a dead click.
Blog Post

What is a dead click? How to find and fix dead clicks for better UX

Dead clicks or dead links occur when a web page or email address cannot be found. Learn more about dead clicks and how they can impact your business.

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An angry face from a rage click
Blog Post

What are rage clicks? How to identify and address them

Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.

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Blog Post

Travel, restaurants, and hospitality: 7 insights for the new normal

Experts from FullStory, Optimizely, and Arke share strategies for understanding and responding to the industry's changing landscape.

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A FullStory dashboard showing decreased conversion rates because of poor UI design.
Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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Guide

3 actionable ways to turn journey maps into digital intelligence

In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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Guide

The 8 mobile metrics high-performing teams must track

Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.

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