Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
Consumer survey: Global digital experience trends for 2023
Find out what makes your company’s digital experience win—or lose—customers.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
Infographic: How online shopping habits are changing in 2022
A peek at our survey of over 1500 consumers on their shopping habits, plans, and frustrations in 2022.
Nominate the people and teams behind your favorite digital experiences
Reserve your spot now for Spark–the first and only Digital Experience Intelligence (DXI) conference– hosted by FullStory.
What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.
What is a conversion funnel? The complete guide
A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.