Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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Blog Post

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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Blog Post

How restaurants can improve web order forms

Restaurants user experiences often hinge on web order forms. Learn how to optimize restaurant and QSR user experience and reduce form abandonment.

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Blog Post

3 digital experience steps for quick service restaurant brands to drive app usage and digital sales

A three-step approach to advance your QSR digital experience and drive app adoption.

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Blog Post

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

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