Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

See the light in your data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence.

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Blog Post

How many sessions do I actually need to watch?

How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.

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Guide

The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Digital experience analytics in the FullStory app
Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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Conversion rates as shown in the FullStory app.
Deep Dive

What is a conversion funnel? The complete guide

A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

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Mobile app analytics in the FullStory app
Deep Dive

What is mobile analytics? The complete guide

Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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