Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
The qualitative + quantitative digital experience flywheel
Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow.
Treat UX problems like the bugs they are
Whether you run a SaaS app or manage a critical part of an ecommerce site, you can follow these 6 steps to solve UX bugs.
See the light in your data: Introducing Conversions by FullStory
Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence.
How many sessions do I actually need to watch?
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.
The guide to understanding user frustration online
Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.