Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What are website analytics? A complete starter’s guide
If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
What is marketing analytics? Tips, tricks, and getting started
Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
10 conversion rate optimization best practices to better your bottom line
We break down some of the conversion rate optimization best practices that will help you scale.
What is a good bounce rate? And what’s a bad one?
A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
Consumer survey: 4 things UK companies need to know
Consumers in the UK share how they feel about digital experiences and how they’re changing their spending habits in 2023.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.