Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
Consumer survey: 4 important findings for Australian companies
Our global consumer survey uncovers what Australians love—and hate—about digital experiences.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
Building trust in SaaS products
Product Manager Gregory Lutz shares strategies for evaluating, measuring, and growing user confidence.
The 15 top UI design tools to create great designs
We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.
6 global spending trends to watch in 2023
A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
A step-by-step guide to conversion funnel optimization
Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?