Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
Fix bugs ten times faster with the Marker.io integration
This is a guest post by Gary Gaspar of Marker.io, a visual bug reporting tool for websites. Their team has released an integration with FullStory.
Filling in the gaps: How Digital Experience Intelligence goes further than legacy product analytics tools
Explore how Digital Experience Intelligence goes further than legacy product analytics tools.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Product roadmap alignment and buy-in: Tips for product managers
Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.