Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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FullStory marker.io
Blog Post

Fix bugs ten times faster with the Marker.io integration

This is a guest post by Gary Gaspar of Marker.io, a visual bug reporting tool for websites. Their team has released an integration with FullStory.

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Guide

Filling in the gaps: How Digital Experience Intelligence goes further than legacy product analytics tools

Explore how Digital Experience Intelligence goes further than legacy product analytics tools.

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A completed customer journey map
Blog Post

How to create a customer journey map

Map out how your customers navigate your website or app—and determine where you need to improve.

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Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Blog Post

Product roadmap alignment and buy-in: Tips for product managers

Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.

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