Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Filter by Role
SaaS
Filter by Type
Customer Story

Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory

Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory's Digital Experience Intelligence.

Read their story
A customer journey map in FullStory
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

Start learning
Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

Read the post
Blog Post

Product roadmap alignment and buy-in: Tips for product managers

Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.

Read the post
A number sign
Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Read the post
Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

Read the post
A person next to a chart graph
Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Read the post
Blog Post

When great culture meets great code: How FullStory’s team accelerates the Flywheel

At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.

Read the post
Blog Post

How product managers can improve cross-functional collaboration

Especially at technology-focused companies, product managers are the glue holding together an array of teams. Learn ways to improve communication.

Read the post

Stay up to date with FullStory by signing up for our newsletter.