Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
When great culture meets great code: How FullStory’s team accelerates the Flywheel
At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.
How product managers can improve cross-functional collaboration
Especially at technology-focused companies, product managers are the glue holding together an array of teams. Learn ways to improve communication.
Engineers: Here's how to convince your PM that a bug needs fixing
Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.
4 ways DXI helps globally dispersed teams
No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.
How to engage engineers in the design process
How do engineers, designers, and product teams play together more nicely? The answer: Digital Experience Intelligence.
8 ways to turn product ideas into a prioritized product roadmap
Learn how to find your product's "North Star" and discover tried-and-true tactics for turning ideas into tangible product roadmaps.
Conducting attribution surveys without disrupting user experience
Knowing where customers come from can help teams optimize channels. Here's how we used DXI to understand our own attribution.